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6yz launched and led the real-time video co-viewing platform, Fanbox TV  - addressing the challenges facing live sporting audiences. Simon Cothliff then led the acquisition and integration of this into the WE2 Video platform (www.we2video.com) where he served as Chief Commercial Officer until its acquisition by Netstairs (www.netstairs.com) in September 2022.

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He was head of international media at STATS PERFOM prior to Vista Equity Partners acquisition of Perform's legacy portfolio (Opta, RunningBall, Watch &Bet) from DAZN (Private: Access Industries )

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As co-founder  of  Serious Sport Media Group - he co-launched the Klipcorp, Sportsbox.tv platform and also served as Vice President of Commercial Affairs at Trident Media Guard- experts in IP protection for major sports rights owners and holders.

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As European Commercial Director at Advanced Digital Broadcast SA (Publicly traded SIX: ADB)  he led the commercial launch of UK's first Freeview platform device offering Sky Sports and iPlayer, following successful lobbying to OFCOM, having previously left Ericsson where he contributed  to a  business-turnaround strategy for the publicly-traded company (OSE: TAT) which created in excess of $1.3B in enterprise value at the point of acquisition by Ericsson.

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Well versed in change management and the creation of tangible value both at the fiduciary and brand level. Experience with  merger and acquisitions on both sell and buy side.